Aries (March 21st – April 19th)

A prospect will request information you already sent three times. Resist the urge to reply with a screenshot of the original email. Your patience will be rewarded when they disappear completely without explanation.

Lucky Economic Development Term: "Pipeline"

Taurus (April 20th – May 20th)

The stars indicate strong potential for a new retail announcement. Unfortunately, it will be another car wash. Community Facebook groups will celebrate, complain, and speculate simultaneously.

Lucky Color: Mixed-Use Mauve

Gemini (May 21st – June 20th)

Your dual nature will be tested as you attempt to explain why economic development is both "not recruiting businesses" and "actively recruiting businesses" during the same city council meeting.

Cosmic Advice: Nod confidently and say "it's a long-term strategy."

Cancer (June 21st – July 22nd)

A local employer will announce they need workers. A training provider will announce they train workers. Both will continue saying this publicly for another seven years without meeting. The stars suggest this qualifies as a workforce strategy.

Lucky Phrase: "Stakeholder Alignment"

Leo (July 23rd – August 22nd)

A television reporter will ask if your latest project is "bringing jobs." You will spend 22 minutes explaining tax base diversification before realizing the camera stopped recording.

Power Move: Use the phrase "economic resilience" at least six times.

Virgo (August 23rd – September 22nd)

Your attention to detail will be rewarded when you discover a typo on page 147 of a grant application submitted in 2022. Unfortunately, it changes nothing.

Lucky Number: 2,382 (the projected number of jobs your neighboring community has created this year)

Libra (September 23rd – October 22nd)

Balance will be difficult as one resident demands more growth while another demands no growth. Both will attend the same meeting and sit next to each other.

Prediction: You will consider a career in forestry.

Scorpio (October 23rd – November 21st)

Mars enters your redevelopment district. A developer will tell you they are "very interested" in a property. This phrase means absolutely nothing and should not be confused with actual interest.

Warning: Do not count jobs that currently exist only in a PowerPoint presentation.

Sagittarius (November 22nd – December 21st)

Your adventurous spirit may lead you to attend a conference featuring 43 breakout sessions titled "The Future of Economic Development." Every session will reach the exact same conclusion.

Lucky Conference Giveaway: A demin-covered notebook you'll never use.

Capricorn (December 22nd – January 19th)

A consultant will recommend a strategic plan. Another consultant will recommend updating the strategic plan. A third consultant will recommend measuring the effectiveness of the strategic plan. The stars predict a recommendation to form a committee.

Lucky Activity: Revisiting previous recommendations.

Aquarius (January 20th – February 18th)

Innovation surrounds you. Someone will propose using artificial intelligence to solve every economic development challenge. Six months later, everyone will still be updating spreadsheets manually.

Cosmic Insight: The future is here. It just needs approval from legal.

Pisces (February 19th – March 20th)

Your compassionate nature will lead you to answer a resident's question about economic development. Thirty-seven minutes later, they will still think you personally decide which restaurants come to town.

Lucky Phrase: "It's more complicated than that."